Monday, 24 November 2014

Car and Celeb: LeBron James Is The New Ambassador Of The Kia K900

NBA players are a valuable marketing resource with consumer reach as far as a full-court shot. That’s why when LeBron James approached Kia for with the idea of an endorsing deal, Kia  took notice. The end result is a deal between the two, or more specifically, James and the Kia K900.

Apparently James had the chance to drive around all summer in the K900 and ended up loving the car. ESPN reports James posted a picture of the car on Instagram with captions reading, “Rolling in my K900. Love this car!!”

Tim Chaney, Kia’s vice president of marketing told, “We were not actively seeking another endorser, but LeBron told us, after driving the car around this summer, that he like it so much, that we decided to partner with him. He brought us instant credibility."

James said in a statement regarding the collaboration, “For me, a partnership has to be authentic and real to who I am and that’s what makes this one so special."

While the details of the multiyear, multimillion-dollar deal have not been disclosed, sources say James must show up at Cavaliers games in the K900 and will appear in several TV commercials. Thankfully for LeBron, the deal does not restrict him from driving other vehicles in his 20-car fleet, which includes the likes of Lamborghini, Ferrari, Porsche, Maybach,  and Rolls Royce.

While Kia isn’t expecting the deal to create clamoring crowd of K900 buyers, the Korean automaker does expect the endorsement deal to have a positive impact on the brand’s public perception as a viable luxury  automaker.

Source: TopSpeed


Post a Comment