Sunday, 23 November 2014

CarNews: 2015 Toyota Sienna SpongeBob Edition

The Swagger Wagon has just received a dramatic and quite literal facelift, featuring the unmistakable mug of SpongeBob Squarepants. This one-off piece of absurdity is actually a 2015 Toyota Sienna, customized to the hilt by Toyota and Nickelodeon to promote the upcoming SpongeBob Movie: Sponge Out of Water.

The Sienna SpongeBob Squarepants Edition will make its public debut at the 2014 Los Angeles Auto Show. As sure as the sun is hot, this creation will likely go down as one of the more popular attractions in Los Angeles.

Once the SpongeBob Sienna gets its fill of the spotlight in Los Angeles, the van will embark on a cross-country tour to promote the new SpongeBob movie before the it opens in theaters on February 6, 2015.

Serious-minded folks are likely to scoff at the Sienna SpongeBob and dismiss it as nothing more than a novelty showpiece. How easy these people forget that this is actually the second SpongeBob-themed creation Toyota has built in as many years. Remember the 2014 Toyota Highlander Spongebob Squarepants Edition that made its debut at the 2013 SEMA Auto Show?

On a far less obvious level, it’s a genius marketing ploy to attach SpongeBob Squarepants to a minivan Toyota wants parents all over the U.S. to buy. What better way to do draw attention to that than by dressing up a Sienna using a cartoon character that kids of this generation are all-too familiar with. We see what you’re doing there, Toyota.

Source: TopSpeed.


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