Wednesday, 31 December 2014

Beastly: Ford Trademarks EcoBeast Name, Possibly for 2016 Raptor

Ford has trademarked the name
“EcoBeast,” and to our ears, it sounds
tailor-made for the next Raptor pickup.
The trademark filing on December 22, first
reported by the blog Motrolix , appears to
be a new take on Ford’s turbocharged
EcoBoost engines that power nearly every
Blue Oval product. But the nickname isn’t
really new. F-150 and Focus ST owners
have already coined the term, lovingly
affixing to their vehicles “EcoBeast”
stickers and badges that resemble the
original factory graphics.
No matter. Ford forums are swirling
about the 2016 Raptor packing a twin-
turbo V-6, an EcoBoost poised to be so
badass that it’ll embarrass the
previous truck’s 6.2-liter V-8. But while
BMW can swap the old M3’s V-8 for a
“TwinPower” six and still retain its
dignity, a lower cylinder count sounds a
bit degrading to a monster truck. EcoBeast
could help squash any worry about the
Raptor returning as a save-the-earth,
goody two-shoes.
Since nearly everyone is off for the holidays,
we don’t have an official comment from
Ford and we’re certain they wouldn’t talk
about it anyway. Sure, EcoBeast could just
be a marketing salvo to stop people from
selling their own copycat badges that use
Ford’s EcoBoost name in vain. Our intel is
sniffing in the Raptor’s direction, and
besides, it’s a name we’d like to stick on
other Ford models. Next time someone
asks, “What’s in your Fusion, bro?” we’ll
say “Aw, nothin’, just a 1.5-liter…

What do you think about the name? Do you think its awful or cool?..


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