Wednesday, 14 January 2015

Ram Rebels from Restraint With, Um, Interesting New Trim Level

“It’s not for everyone.”
That understatement comes from Bob
Hegbloom, chief of Ram Truck, in
reference to the Ram Rebel, the newest
trim level for the brand’s most popular
model, the 1500. Chrysler created the
blacked-out, lifted, extroverted Rebel to
appeal to the many customers who
modify their pickups immediately after
taking delivery. You know who you are.
The list of special touches on Ram’s new
factory custom is expansive. This is the
first Ram pickup since 1990 to be without
a crosshair grille. Hegbloom says they’ll
“check acceptance of the look” to
determine how often Ram strays from the
signature styling trait in the future. We’re
not fans.
The “interlocking” grille is black, as is
pretty much all of the exterior trim on
the truck. Front and rear bumpers are
powder-coated. Wheel flares come from
the Power Wagon (a more extreme off-
roader). The hood comes from the Ram
1500 Sport. There’s no mistaking who
builds this truck, thanks to the enormous
RAM lettering on the grille and on the
tailgate (the letters on the back are a full
five inches high).
The Rebel package isn’t solely about
looks, though. Seventeen-inch cast-
aluminum wheels hold meaty, 33-inch
Toyo Open Country A/T tires designed to
help the Rebel make the most of its skid
plates, tow hooks, and ground clearance.
All Rebels have the 1500’s optional air
suspension, but on this truck it’s raised
one inch higher than usual and has
Bilstein dampers all around.
The Rebel will be available only as a crew
cab with the five-foot-seven-inch bed, but
owners can choose between the 305-hp
3.6-liter V-6 and the 395-hp 5.7-liter Hemi
V-8; two rear-end ratios are available, too.
Four-wheel drive is not standard, but
2WD Rebels will have the same basic
Five paint colors are offered—including
monotone treatments, you might be
pleased to learn if you find the truck in
these photos to be on the tacky side. The
standard—and only—Rebel interior setup
is black with red and gray highlights. And
lots of Rebel and Ram logos. The seats are
decorated with prominent depictions of
the tread on the truck’s Toyo tires; it
sounds dubious, but the seats are
arguably the coolest of the many custom
touches on the Rebel.
Pricing hasn’t been released for the Rebel,
which goes on sale in the second quarter
of 2015. For those who are counting, the
Rebel is the tenth trim level for the Ram
1500. We figure that’s at least five too



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