Monday, 6 April 2015

' Furious 7' breaks records with $143.6-million opening

We all somehow suspected this would happen didn't we? Furious 7" raced to the top of the domestic box
office, picking up a massive $143.6 million in its
opening weekend. Let me help you convert it to naira to make you get a feel of the's about 30billion Naira, 30 Billion!!! Osalobua!

That establishes a new high-water mark for the
month of April, blowing past the $95 million debut
of "Captain America: The Winter Soldier," and
stands as the highest-grossing kick-off for any
film in the "Fast and Furious" franchise. It also
ranks ninth among the top ten openings in
history as audiences flocked to see star Paul Walker in one of his final roles.

The actor died in a 2013 car crash at the age of 40 and his work on the film was completed using digital
technology- CGI (computer generated images) and a series of stand-ins including his brothers.

"This is a bittersweet installment in the franchise,"
said Phil Contrino, vice president and chief analyst
at . "Walker's passing made this
movie more intriguing for people who hadn't seen
some of the installments. It raised awareness and
its success is a tribute to him."

Universal Pictures spared no expense in bringing
the latest chapter in the fast cars and gravity-
defying-stunts series to the big screen, shelling
out $190 million on the production. It unspooled
in 4,003 North American theaters, earning $14
million on 365 Imax screens and $11.5 million
from premium large format screens. Going into the weekend, most analysts estimated that the
film would open in the $115 million range.

Foreign numbers were steroidal. Internationally,
the film rolled out across 10,500 screens in 63
territories, earning $240.4 million.

"This thing is on fire."

With an A CinemaScore and strong reviews,
"Furious 7" could be one of the few modern
blockbusters that hangs on for more than a few
weeks. The month of April is lean on blockbuster
fare and "Furious 7" won't get serious competition
until "The Avengers: Age of Ultron" debuts on May

The opening weekend crowd was impressively
diverse, a testament to a series that has drawn
strength from its multi-cultural cast. The audience
was 51 percent male, 44 percent under age 25,
37 percent Hispanic, 25 percent Caucasian, 24
percent African-American and 10 percent Asian.
"We're expanding our audience based on the
diversity of interest from different ethnic groups
all buying into saga of Dom Toretto and his
family," said Nick Carpou, Universal's president of
domestic distribution, referencing the character
played by Vin Diesel.

Picture from Getty Images.


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