Saturday, 30 May 2015

Nissan market share in Nigeria hits 10%

Nissan Motors says it has hit a 10 per cent
market share mark in Nigeria, increasing the
spread of its product range in the country from
four per cent last year.
The company, which recently established a joint
venture with Stallion Group, said this at the
opening of a new ultra-modern showroom in
Victoria Island, Lagos.
Mike Whitfield, the managing director of Nissan
South Africa and President of Nissan in Sub
Saharan Africa, who stated this, also hinted that
the firm hoped to increase the market share to 13
at the end of the current financial year.
He said this followed the establishment in 2013 of
a Lagos-based assembly plant in partnership with
the Stallion Group. The plant, which produces an
average of 200 units a month, assembles the
Nissan Patrol, Almera and NP300 for the local
Whitfield said, “Nigeria is one of the most
important markets in our Africa growth strategy,
part of which is a strong Nissan dealer network.
We are delighted to attend the opening of the
Victoria Island dealership, offering a customer
experience in keeping with our ‘Innovation that
Excites’ brand promise.
“We intend to increase our market share to 13 per
cent during the current financial year, driven
mainly by sales in the pickup segment.”
The new showroom, according to the company’s
statement, brings to 11 the number of Nissan
dealerships in Nigeria, which it notes as a
demonstration of Nissan’s commitment to
increase its brand visibility in Africa’s most
populous country.
The General Manager, Sub-Sahara Region, Nissan
South Africa – Africa Region South, Mr. Jim
Dando, applauded the Nigeria’s new automotive
policy, saying, “This policy will form the basis on
which major manufacturers will invest in
manufacturing plants and local equipment
He said Stallion had also moved up its market.
“We worked side by side to achieve this goal and
within Nissan, we have a strong desire to
contribute to the rebuilding of industrialisation in
Nigeria and be contributors to the growth of the
manufacturing sector.
The Managing Director, Stallion NMN, Mr. Parvir
Singh, described the new 3S facility as ‘futuristic’,
and unparallelled in Nigeria.
“Our Victoria Island dealership meets the
standards of the Nissan’s global corporate
identity, currently being rolled out across the
Nissan dealership network worldwide,” he said.
According to the statement, the 3S (sales, service
and spares) facility, occupying 900 square metres,
features a canteen, quick service facility,
conference room and upper floor display area
showcasing Nissan’s range of locally-produced
and imported passenger, sports utility, crossover
and light commercial vehicles.
Source: The Punch


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