Thursday, 28 May 2015

Toyota confirms report on assembly plant

In the next three months, a Toyota assembly plant
will commence operation in Nigeria, the Chairman,
Toyota Nigeria Limited, Chief Michael Ade-Ojo has
This has thus confirmed a report by The Punch
published on July 21, last year, which hinted that
Toyota would “start an assembly plant in Nigeria
next year (this year) to retain its number one
position in the local auto market.”
With this, Toyota has joined the list of 23 local
auto companies that have indicated interest in
setting up assembly plants in the country after the
Federal Government’s announcement of a new
automotive policy in September 2013.
The auto policy, which took effect on July 1 2014,
had raised the import tariff on fully built cars from
20 per cent to 70 per cent for companies without
assembly plants in the country; a zero per cent
duty on imported Completely Knocked Down
units. The CKD refers to the total number of parts
required to assemble a vehicle.
A few months after the policy announcement,
Nissan Motor Company of Japan unveiled the first
set of Patrol jeeps assembled in its Lagos-based
assembly plant and presented to President
Goodluck Jonathan in Abuja.
Although Ade-Ojo said the introduction of the new
auto policy came without giving everybody in the
auto business a fair deal, Toyota Nigeria was
determined to remain in business and would
continue to give its customers the best.
The TNL chairman, who spoke during the 2015
Toyota Awards in Lagos, expressing appreciation
to the customers for making the brand the leader
in the auto industry and promised its loyal
customers improved services and quality
products at affordable rate.
He said, “We are taking measures to make
available your loved Toyota models. We have
started an assembly, which, from all business
parameters, we were convinced it was not the
wisest way to go but we have to sustain our
business. You must have been denied your
cherished brand, but by the grace of God, you will
again enjoy the best models in the Toyota brand
He, however, did not disclose the models to be
assembled in Nigeria by his company.
Meanwhile, First Bank Nigeria Plc emerged the
Customer of the Year at the award ceremony and
was rewarded with the star prize of a brand new
Toyota Avenza.
The Department of Petroleum Resources and
Access Bank emerged first and second runners-
up, respectively with a cash prize of N2m and
In the journalists’ category, Vanguard Motoring
Editor, Mr. Theodore Opara, went home with the
star prize, a Samsung Galaxy S6 telephone.
Mr. Mike Ochoma of BusinessDay newspaper and
Rasheed Bisiriyu of The PUNCH emerged first and
second runners- up, respectively.
Ade-Ojo said, “The philosophy of customer first is
key to us and we are taking the necessary steps
to ensure that you enjoy your Toyota in Nigeria
because your satisfaction is important to us.’’
Source: The Punch


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