Tuesday, 2 June 2015

Nissan Targets 13% Market share in Nigeria

Nissan has celebrated the opening of a new state-of-the-art dealership in Victoria Island, Lagos with the promise to increase its market share to 13 per cent this financial year. The ultra-modern Nissan showroom is the first of its kind in the country, boasting three floor showroom. The new Victoria Island showroom brings to 11 the number of Nissan dealerships in Nigeria, a demonstration of Nissan’s commitment to increase brand visibility in Africa’s most populous country.

Speaking at the opening ceremony, Mr. Mike |Whitefield, Managing Director, Nissan South Africa and President Nissan’s Africa Region South business unit incorporating markets in sub-Sahara Africa said that “Nigeria is one of the most important markets in their Africa Growth strategy, part of which is a strong Nissan dealer network.

Continuing he said “We are delighted to attend the opening of the Victoria Island dealership, offering a customer experience in keeping with our ‘Innovation that Excites’ brand promise.” “We intend to increase our market share to13% during the current financial year, driven mainly by sales in the pickup segment,”  Whitfield added.

Also in his speech, Mr Jim Dando, General Manager, Sub-Sahara Region, Nissan South Africa – Africa Region South applauded Nigeria’s new automotive policy saying: “This policy will form the basis on which major manufacturers will invest in manufacturing plants and local equipment manufacturing. ”He disclosed that Stallion has moved their market share from 4% to more than 10% in the last fiscal year adding, “We worked side by side to achieve this goal and within Nissan we have a strong desire to contribute to rebuilding industrialisation in Nigeria and be contributors to the growth of the manufacturing sector.

In his remark, Stallion NMN managing director Mr Parvir Singh described the new 3S facility as “futuristic”, and unparallelled in Nigeria.“Our Victoria Island dealership meets the standards of Nissan’s global corporate identity, currently being rolled out across the Nissan dealership network worldwide,”said Singh. The 3S (sales, service and spares) facility, occupying 900 square metres, features  a canteen, quick service facility, conference room and upper floor display area showcasing Nissan’s range of locally-produced and imported passenger, sports utility vehicle, crossover and light commercial vehicles. They include the popular Nissan Almera, Qashqai and NV350 Urvan, as well as a new offering from the United States, the D40 Frontier.

An expanded dealership network in Nigeria is another indication of Nissan’s commitment to the country and the West African region. It follows the establishment in 2013 of a Lagos-based assembly plant inpartnership with the Stallion Group.  The plant, which produces an average of 200 units a month, assembles the Nissan Patrol, Almera and NP300 for the local market.

It will shortly start production of the Urvan E26 light commercial vehicle.   Nissan’s Africa Growth strategy drives Nissan’s ambition to become a leading automotive brand on the continent. Nissan is aiming for an overall 10% market share by 2017, supported by sales of 200,000 units.


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